Business Development of Digital Tenun Nusantara (Ditenun) Using Business Model Canvas and SWOT Analysis

DiTenun is a start-up engaged in traditional woven fabrics. The main product of the technology that can create motifs using artificial intelligence. In running business, still experiencing stagnation its development so continues to make efforts develop business. One these participate Kedaireka Matching Fund program offered by Ministry Education and Culture. This requires cooperate with Batikta Kaldera. To support this collaboration, it necessary know Dtenun business model's description collaboration flow more focused. Therefore, research aimed discover model collaboration. Canvas Business Model was used determine strategy tested SWOT planning method evaluate project's strengths, weaknesses, opportunities threats or speculation. From BMC (Canvas Model) has been designed for weaving, company are recommended further elements several elements. On key activities element, focus on building community weavers when marketing expansion better at selling products. partner expand partners ones who developed, both terms production. resource elements, they their produce perfect be much easier understand. Another essential thing needs pay attention participating critical programs help Keywords: ditenun, start-up, canvas, swot,